Straight Answers to Your Biggest Questions

Our model is a modest onboarding/setup fee combined with performance-based compensation tied directly to the sponsorship revenue we generate for your organization. This means our incentives are fully aligned with yours—we only do well when you do well. We'll walk through the specific numbers on your discovery call so there are no surprises.

The setup fee covers the asset audit, sponsorship package development, outreach material creation, and the first wave of sponsor targeting. It reflects the real work that happens before any sponsor says yes. It is intentionally modest because we want the bulk of our compensation tied to results—not to an upfront payment you'd have to take on faith.

Our structure is designed to avoid recurring fees that don't connect to value delivered. Beyond the initial setup, our ongoing compensation is performance-linked. We'll be transparent about the exact fee structure during your discovery call—ask us anything.

The setup fee covers the audit and packaging work, which has value regardless of outcomes. Beyond that, our performance component only applies when revenue is generated. We'll always be clear about what is and isn't contingent on results so you can make an informed decision.

Size matters less than you'd think. A club with 80 deeply engaged, loyal families can be more attractive to a local sponsor than a loosely affiliated club of 400. What we look for is community presence, some level of digital touchpoints (email list, social media), and recurring events or activities. We evaluate each organization individually—schedule a free call and we'll give you an honest read.

Starting from zero is actually common and works fine. There's no legacy baggage to manage, no underpriced sponsors to navigate, and no unrealistic expectations set by previous programs. We build your sponsorship program from the ground up with a structure that's designed to generate early wins and build from there.

To start the process, we need access to basic information: your approximate email list size, your social media accounts and follower counts, your event calendar for the upcoming season, and a brief overview of your facilities and any existing sponsor relationships. Most of this comes up naturally in the onboarding interview. You don't need to prepare a formal document ahead of the discovery call.

From signed agreement to active outreach, the onboarding process typically takes 3–4 weeks. This includes a 60–90 minute onboarding interview, the asset audit, package development, your board's review and approval, and the first outreach cycle. We keep it moving efficiently so you're not waiting for momentum.

The most common sponsorable assets include: your email newsletter (recurring inclusion, dedicated sends), website banner or logo placements, event title or presenting sponsorships, facility signage, uniform logo placement, social media mentions and posts, and program recognition at games or banquets. Beyond the obvious, we also look for hidden value—like a parents' app, a YouTube or livestream presence, or a high-traffic registration portal. You may be surprised what has real appeal.

Pricing is based on your actual reach and engagement metrics—not on what you wish you could charge. We look at email open rates, event attendance, social follower counts, and the value of the local audience you deliver to sponsors. We then compare against local market norms for similar audiences. The goal is to price packages that are competitive in your market and that sponsors will say yes to quickly, not packages that look impressive but stall deals.

We focus primarily on local and regional businesses who benefit from community visibility and family-demographic reach. This includes healthcare providers, orthodontists, sports medicine clinics, financial advisors, restaurants, home services businesses, insurance agencies, real estate agents, and retail establishments. These businesses understand community marketing and are generally the best fit for youth sports sponsorships.

Very little. That's the core promise. Your board's involvement is primarily: (1) participating in the onboarding interview, (2) reviewing and approving the sponsorship packages before we go to market, (3) signing final sponsor agreements, and (4) executing any deliverables that require your org's own voice—like publishing a sponsor's content to your social channels. Beyond that, we handle everything. Most board contacts spend fewer than 2 hours per month actively engaged with the program after launch.

Most organizations see their first signed sponsor agreements within 60–90 days of completing the packaging phase. The timeline depends on your asset base, the local sponsor market, the time of year relative to your season, and how quickly your board approves packages. We'll give you an honest projection during your discovery call—we don't inflate expectations to win business.

Sponsor churn is a normal part of any sponsorship program. When it happens, we analyze what drove the decision, adjust the approach if needed, and re-enter the pipeline with a new qualified prospect. Part of our ongoing value is replacing lost sponsors faster than a volunteer-run operation could—because we have an active pipeline running continuously, not just at the start of each season.

We'll discuss contract terms and flexibility during the discovery call. We design our agreements to be fair to both sides—we need enough runway to demonstrate results, and you need protections in case circumstances change significantly. We've never had a client want to exit because the program was working.